ContentDesk) December 21, 2005 — The #1 global provider of marketing research has substantially increased its online research footprint over the last five years, powered by Confirmit.FIRM (OSE:FIRM), the world’s leading software provider for Market Research and Enterprise Insight Management, today announced that ACNielsen, a client since 2001, has renewed its licensing of Confirmit. The deal reflects ACNielsen’s growing online research offering, in addition to Confirmit’s increased footprint and new capabilities introduced in 2005.
ACNielsen is now rolling out the next generation web-centric Computer Assisted Telephone Interviewing (CATI) system powered by Confirmit.”Confirmit has provided tremendous operational benefits and business value for ACNielsen and our expanding online research business worldwide,” says Ben Willson, Director of Online Research Services with ACNielsen. “With the launch of our new CATI system powered by Confirmit we anticipate the same value and benefits in telephone interviewing that we’ve experienced for years through online interviewing.
Providing software to the leading global provider of marketing research information requires innovation and delivery of cutting-edge technology. ACNielsen together with other key clients provides invaluable input to FIRM’s product management ensuring that we stay ahead of the competition in this fast growing market. FIRM’s relation with ACNielsen is a partnership we appreciate and hold in high regard,” says FIRMs VP of Marketing Kjell Oksendal.About ACNielsenACNielsen, a VNU business, is the world’s leading marketing information provider.
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