San Diego, CA (ContentDesk) February 8, 2006 — For the 18th time since The American Association of Franchisees & Dealers (AAFD) began surveying the ratio of Super Bowl ads purchased by franchised and non-franchised enterprises, the franchisers continue to dominate — this year by a record margin of 82 to 38.According to AAFD Chairman Robert Purvin, who launched the organizations Advertising Super Bowl survey 19 years ago, Super Bowl advertising continues to demonstrate the power of franchising.

ABC Network reportedly charged a record top price of $2.5 million per 30-second spot ($83,000 per second). The higher cost did not seem to blunt advertiser demand as the total number of spots was the highest ever recorded, netting ABC an estimated $221 million dollars. Budweiser led all advertisers with 10 spots spread over three brands and a brewers association.Yet for a single spot of $2.5 million, the advertising cost for a ubiquitous franchise such as Subway breaks down to just $133 when divided between the 22,745 restaurants in the chain.

Purvin.After Bud, only five advertisers ran more than one or two commercial spots. The National Football League, itself engaged in franchising, ran nine promotional spots. General Motors and Pepsi (both product franchisors) each ran four spots for various brands. Just one cooperative network, Emerald Almond Growers, advertised; in the past cooperatives like Ace Hardware and the California Cheese Association have been active.ABC (which franchises its network affiliates) ran 31 promotional spots.

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