Advertising Super Bowl: Franchiser Domination Continues


Advertising Super Bowl: Franchiser Domination Continues

Taco Bell, Pizza Hut, Blockbuster, General Motors, Radio Shack, State Farm Insurance, Toyota, and two competing energy drinks Full Throttle and Vault, each sponsored segments of the 4-hour pre or post game show. As impressive as the numbers sound, there have been many reports that significant advertisers like Coke, Chrysler, General Motors, Subway and McDonalds opted to stay away from the Super Bowl this year, eying the 2006 Winter Olympics as a 14 day bonanza to capture viewers over an extended period at far more attractive ad rates. These defections did not apparently dampen the market.

Budweiser commercial featuring a recently shorn sheep streaking through a Clydesdale football game to the amazement of both animal and human onlookers. The American Association of Franchisees and Dealers is the oldest and largest direct member non-profit trade association representing the interests of franchisees and independent dealer networks throughout the United States. Stressing market solutions and franchisee empowerment through independent franchisee associations, the AAFD has grown to represent more than 12,000 franchised businesses nationwide.

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