Baby Boomers may be more likely to switch brands across a wide variety of products and services, including apparel, cars, prepared foods, and airlines, but when it comes to service oriented categories such as banking and insurance companies, Boomers stay loyal, according to a new study.
Baby Boomers Stay Loyal to Insurance Brand, Study Reveals
Source: Life Insurance Selling
You might be interested in these entries too:
A new survey released today by the U.S. division of Sun Life Financial shows that many baby boomers will need more income early in retirement than previously expected. The study...
New research sponsored by AIG SunAmerica and conducted by Harris Interactive reveals that securing a significant source of retirement income guaranteed for life is a top financial goal for virtually...
Responses to 'Baby Boomers Stay Loyal to Insurance Brand, Study Reveals'