The typical bank in the latest Kehrer-LIMRA Bank Life Insurance Sales Study increased its new life sales revenue by an estimated 15 percent last year, on the heels of a similar increase the previous year.

“Banks are making steady progress in tapping their customer base for life sales, even though customer penetration remains low,” said Kenneth Kehrer, Ph.D., co-director of the study. ”The typical bank selling life insurance produced only $1.33 in new life sales commissions per customer household of the bank.”

Bank Life Insurance Sales Continue Steady Growth: Kehrer-LIMRA
Source: Insurance News Net