Benchmarking with specific data by insurance agents and brokers for their clients is a relatively new and growing phenomenon, and technology is driving the efficient development of effective benchmarking services for some lines of business. The concept of benchmarking in insurance is simple: provide guidance to a buyer that the terms, including coverage and cost, are reasonable relative to other similar organizations. The authors of a recent article on the topic (see here) take a broad view of benchmarking by...