Build-A-Bear Workshop: Revving for New Success with Ridemakerz


Build-A-Bear Workshop: Revving for New Success with Ridemakerz

The past year hasn't been the best for one of my favorite retailers, Build-A-Bear Workshop (NYSE:BBW), the make-your-own-stuffed bear retail phenomenon. BBW currently is one of the most shorted stocks out there.Sure,I agree that it may have expanded to its max in the U.S. Same storesales are dropping and it hasn't been able to find another hit conceptto spur growth. BBW tried a store geared a bit older --Friends-to-B-Made, which in my opinion is creepy (stuffing a humandoll) plus the dolls are not unique looking, and the stores I've seenare empty. It also tried a build your own dinosaur store, which hasn'tbit yet. But I've never written this company off. Its coreconcept is sound and works. And then there's the more recent news thatmay hold the key to ...

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