Feedback formsFeedback forms are a useful way to get ideas for improving your site in a way that benefits your customers. Once implemented conversion should start to increase, meaning you get a greater return on advertising investment.Contact detailsHaving a phone number and an address where you can be contacted gives customers confidence that you are an established business and are happier to transact online. Don’t hide away your contact details in the hope no one will use them.LinksLinks in and out of the site should be for the benefit of visitors as well as search engines.

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