Filed under: Bad news, Competitive strategy, Google (GOOG), eBay (EBAY), Marketing and advertisingIn a broad and sweeping move that will send out reverberations similar in impact to the first sixteen bars of a Van Halen song, the Cabletelevision Advertising Bureau announced that they shall have nothing further to do with a major attempt to commoditize television advertising time by making that time available for purchase in an online auction type venue. New York Times.com (registration required) reported that the Cabletelevision Advertising Bureau, a New York based trade group, has officially backed away from the proposition citing a quote from Sean Cunningham, president and chief executive of the cable association clearly stating that, "We don't believe that eBay is going to get this right."Using the word "boycott," cable entertainment ...
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Responses to 'Cable Television declaration sets Google and eBay on their heels'