Filed under: Rumors, Competitive strategy, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)Although it is doubtful that Microsoft Corporation (NASDAQ: MSFT) will buy Yahoo! Inc. (NASDAQ: YHOO) (after rumors last week), what can the software giant do to try and take some of the "cool" factor away from competitor Google Inc. (NASDAQ: GOOG)? Google has succeeded by providing products that work very well and are suited towards the customer and nobody else (not the advertiser). Google makes money using unobtrusive advertising tied to some of its online products (mostly Internet search). This "unobtrusive" model works just as well as Google's products, which explains its rapid rise to popularity. Microsoft and Yahoo!, for their respective parts, have morphed their online business models a bit to try and reach for some of ...