To The Land Of Endless LoyaltyLoyalty at its very roots is exceedingly simple. It’s exactly like a parent-child relationship. While no doubt you will come to depend on technology as your client base grows, the enduring thread that binds it all is the underlying psychology. Inevitably, you won’t always have a trouble-free course, and both Leo Burnett and State Farm have had stormy days. The only way out of the driving rain is to heartily embrace the care, guidance and protection concept.

All you have to do to succeed is play Mother Hen. And say a silent thank you to a certain Mr.Webster.* Source: The Loyalty Factor by Frederick Reichheld. ** Secondary Source: Me. I worked at Leo Burnett in the 90’s.Footnote: This Care, Protect and Guidance, is the same system that PsychoTactics uses for its subscribers, members and clients. Should you come under our wing, we would do everything in our possible power to get you the best knowledge and guidance. This is the whole ethos, the guiding principle of why we exist and why your business should exist.

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