(ContentDesk) October 15, 2005 — Research shows that almost 80% of users scan web pages vs. reading line by line. Attend the North East Ohio Usability Professionals Associations upcoming event where Web content experts will review the most critical guidelines to follow when writing for the Web and discuss the value of providing good content, along with the role that content plays in attracting search engines.”When: Tuesday, October 18 from 6:30 pm to 9:00 pm”Where: Progressive Insurance, 6300 Wilson Mills Road, Mayfield Village, Ohio”Cost: $20 for non-members, $15 for NEOUPA members, $10 for students”Register today at www.NEOUPA.orgThe NEO User Design Experience Series offers area professionals the opportunity to interact with a distinguished panel of guest speakers each month this Fall.”Page Content is the third in a four-part series of panels aimed at having an informative conversation about the topics and concepts that serve as the foundation to Web site/software application construction.In just a few seconds of visiting your Web site, a user will decide if its worth staying there. Content plays a major role in a users decision to visit (and stay) at your site. In addition, the content on your site plays a significant role in attracting search engines. And with research showing that almost 90% of users start at a search engine to complete a task, understanding how to optimize your content to so users can find your site cannot be ignored.Panelists:Cathleen Zapata is currently a Customer Experience Manager at eMergent Marketing, a local search engine marketing and usability services firm. Cathy has over 10 years experience in quantitative and qualitative analysis, specializing in usability testing, customer surveys, Web site evaluations and focus groups. Cathy has extensive training and experience in writing content for the Web. She has worked on over 150 Web copywriting projects, including articles, marketing copy and content for Web applications.Jan Limpach has been a Search Engine Marketing Specialist of Keyphrase-Marketing.com since 1999. Jan translates “Search Engine Optimization into plain English for business owners, marketing managers and web design teams. Clients flourish in his plain-talking, straight-shooting and one-on-one personal service. If you seek an obsessive compulsive perfectionist, constantly searching specific information on industry trends, used to optimize and improve a web site’s results in the search engine rankings, and how to translate that data into onsite conversions, …”Jan’s the Man”.Lori Klepfer is the founder and Principal of LJK consulting, a training, e-learning, and technical communication consulting firm she founded in 2001. Lori has over 15 years experience in the field, and 10 years as a consultant. She has received regional and national awards from the Society for Technical Communication (STC) for her user manuals and online help. She has presented at numerous STC conferences at the both the local and international level. She is adjunct faculty at Cuyahoga County Community College (Tri-C) as well as Corporate College. Register today at www.NEOUPA.org.For more information about this event, please contact Suzanne Galvez from eMergent Marketing, www.emergentmarketing.com, at 216-245-0494..