Research shows that almost 80% of users scan web pages vs. reading line by line. Attend the North East Ohio Usability Professionals Associations upcoming event where Web content experts will review the most critical guidelines to follow when writing for the Web and discuss the value of providing good content, along with the role that content plays in attracting search engines.”When: Tuesday, October 18 from 6:30 pm to 9:00 pm”Where: Progressive Insurance, 6300 Wilson Mills Road, Mayfield Village, Ohio”Cost: $20 for non-members, $15 for NEOUPA members, $10 for students”Register today at www.

EOUPA.orgThe NEO User Design Experience Series offers area professionals the opportunity to interact with a distinguished panel of guest speakers each month this Fall.”Page Content is the third in a four-part series of panels aimed at having an informative conversation about the topics and concepts that serve as the foundation to Web site/software application construction.In just a few seconds of visiting your Web site, a user will decide if its worth staying there. Content plays a major role in a users decision to visit (and stay) at your site.

And with research showing that almost 90% of users start at a search engine to complete a task, understanding how to optimize your content to so users can find your site cannot be ignored.Panelists:Cathleen Zapata is currently a Customer Experience Manager at eMergent Marketing, a local search engine marketing and usability services firm. Cathy has over 10 years experience in quantitative and qualitative analysis, specializing in usability testing, customer surveys, Web site evaluations and focus groups. Cathy has extensive training and experience in writing content for the Web.

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