How to Boost Your Sales Letter Conversion Rateby Case StevensEmotion and reason mix very well together to make excellentsales techniques. Expert copywriters, while writing theirsales copy in a systematic and methodological way, useemotions and emotional triggers all the time.The famous Robert Collier must have been a real master ofthis technique. When I studied some of his letters, Idiscovered the use of emotional triggers so subtle that youhardly notice them. What a wonderful way of selling.Using emotion sales techniques brings results, as theexample of Collier may show.
It isn't!On the contrary.Sales techniques and methodological selling are systematicprocesses of measurable and iterative milestones, by whichthe offer enables the buyer to visualize the end result orhow to achieve her goal in a profitable way.Emotion in daily life is the reflection of someone's mentalstate of ...
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THE MILLION DOLLAR QUESTION A MILLION DOLLAR CASH ADVANTAGE is exactly what a captive might mean to a surgeon at the beginning of a career. For a doctor well into a life's work, the savings that might be achieved by use of a captive could well determine the quality and point of retirement. How much? Without the loss of one penny set aside in loss reserves for the risk of professional liability, captive owners save at least one third or more of their cost for liability insurance. JUST WHAT IS A CAPTIVE?
Captive is a privately held insurance company formed for the sole purpose of providing insurance to that company's owners. A captive is a corporation qualified by governmental authority to operate as an insurance company for limited ...
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Atlanta, GA (ContentDesk) November 15,2005 -- The National Independent Staffing Association, a nationally recognized non-competitive member network comprised of a respected group of staffing industry professionals, has named All Medical Personnel The Best Marketing Program and Best Place to Work for 2004 through 2005. The Best Marketing Program award is given for the most innovative and revenue generating marketing campaign submitted by a member.
NISA Annual Best Place to Work award recognizes a company who has implemented programs and policies that reflect a commitment to their services as well as to their employees.All Medical Personnel is a locally minority owned and operated company that has been serving the needs of the metropolitan Atlanta healthcare community since 1991. As a full service staffing company founded by Deborah L.
MBA ...
ORLANDO, FL (ContentDesk) December 19, 2004 -- The Robert Allen Institute conducted a new Field Mentoring program for its Creating Wealth through Real Estate students on December 24. This program is more than just students listening to a lecture; it is students working hand-in-hand with established instructors during an intense weekend that emphasizes the nuts and bolts of real estate investing. For this program, the enrollment is limited to just 14 students.
Billy Cannon, a REALTOR and mortgage broker with a background in foreclosure properties, is one of the instructors. Cannon relishes the opportunity to help students more fully understand the business of real estate investing. He feels this program will help many students acquire the confidence and knowledge needed to pursue their goals. Cannon describes one of his ...
For the past 85 years, the financial services industry banks, financial planning, insurance and stock brokerages have experienced double digit growth by cajoling frightening individuals by the prospects of poverty and lack during retirement. Everything from radio, televisions commercials and print ads projected the bleak prospects for retirement if individuals did not save and invest. Individuals born between 1912 to 1945, currently ages 60 to 93, responded to this marketing strategy as they experienced the pain of the Great Depression.
Great Depression caused the largest economic slump in industrialized nations ever. The Great Depression began in 1929 when the stock market collapsed. Stock market values dropped eighty percent. Not only did individual investors lose big, so did the banks. Many banks had a large chunk of stock in their ...
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Yes, though your Social Security Disability benefits or worker's compensation benefits will likely be reduced. Typically, disability payments other than Social Security disability benefits will not affect your benefits. However, there are two notable exceptions to this rule. If you receive worker's compensation or another public disability payment, the worker's compensation or Social Security benefits you and your family members receive could be reduced, depending on your home state. In some states your Social Security Disability benefits will be reduced and in other states you will receive a full Social Security Disability benefit but your Worker's Compensation benefit will be decreased. Either way, there are usually some extra benefits available through Social Security even if you are on Worker's Compensation.Regardless of which benefit your state cuts, the reduction ensures that ...
Hamburg, Germany (ContentDesk) December 20, 2005 -- The newly released product TextTransformer 1.0.0 presents itself after three-year development time as a mature developer tool for the construction of individual programs for the analysis, extraction and transformation of texts. The program offers a visual development environment (IDE) with an integrated parser-generator, a c++ interpreter and a debugger. The range of applications reaches from multiple word substitutions, extractions of information, syntax check, calculations and evaluations of data records up to complete translations from programming languages or developments of scripting languages. Also smaller daily tasks, as the counting of words or the rearrangement of lines of texts are handled fast and easily.TextTransformer is worldwide the only program conceived for both the development and the execution of programs which analyze a text and synthesize ...
Recent statements by the City of London Police Commissioner James Hart that future terrorist attacks in London's financial centre are, "a matter of when, rather than if", will increase already serious concerns over issues of personal and business financial protection. Mr Hart's statement pointed out that, "if you want to hurt the government, hurt people at the same time, and you want to cause maximum disruption...where better to hit than at the financial centre?" Mr Hart also echoed a report by the insurer Axa which warned that just under 50% of small firms do not have a plan in place to ensure that their business could survive should they be hit by an emergency or disaster. Axa highlighted that many businesses, especially in the South East danger zone, ...
