You are probably well aware that college costs are soaring and that the need for parents to build college savings has never been greater. You may also be aware of various loyalty reward programs (such as Upromise and BabyMint) that pledge to help build your college savings by paying back a small percentage of the amount you spend using their credit card and/or buying certain products. Companies offer these programs because, in the aggregate, they know they will lead to higher spending on their products or services.
Reward programs can help build college savings. That’s the good news. The bad news is that these programs have grown in number and become very complex. It is very difficult for parents to take time to fully understand, compare and select the program best suited for them. This article aims to cut through the morass and lay out a clear strategy for parents to follow to get the most from college reward programs.The BasicsThe various college savings reward programs fall into two broad categories: credit card rewards and savings clubs.
Nonetheless, you can better understand and optimize your use of the programs if you categorize them in this manner: A college savings reward credit card is a regular MasterCard or Visa card that - in lieu of frequent flier miles or cash back bonuses - makes a 1% or 2% contribution to a college savings account based on purchases made with the card. A savings club (or loyalty program), on the other hand, is a membership club through which a network of merchants offers members special rebates for buying their products or services. Rebates are directed to the member’s college savings account.
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