Filed under: Consumer experience, Competitive strategy, Comfort Zone InvestingTed Allrich is the founder of The Online Investor and author of the just released book: Comfort Zone Investing: Build Wealth And Sleep Well At Night. In this weekly column, he'll offer advice to investors who are just getting started.Housing stocks have been the whipping boys of this market. A few months ago, there were tepid upward swings in some of them, caused by investors thinking the worst might be over. But they were wrong. The worst wasn't over and things look blacker now than ever. It's the perfect time to start looking at the sector and consider investing in the leaders.There's an old saying on Wall Street: Buy stocks when there's blood in the streets. In other words, when ...