ContentDesk) March 9, 2006 - FIRM (OSE:FIRM), the world’s leading provider of software for Market Research (MR) and Enterprise Insight Management (EIM), today announced plans to launch a new module of Confirmit for onsite self-interviewing. The new module named Confirmit Kiosk is expected to improve the way customer experience is measured and how businesses manage customer feedback.

Confirmit platform and its suite of survey, reporting and feedback management tools, companies can deploy the Confirmit Kiosk software on computer stations across thousands of malls, shops and/or hotels to measure customer experience instantly and onsite.

While customer experience and customer loyalty is often regarded as intangible and therefore immeasurable, it is exactly these factors that have direct impact on their bottom line,” says FIRMs VP of Marketing Kjell ksendal. “Businesses in the banking & finance, travel & leisure and consumer retail industries can with Confirmit Kiosk implement onsite Customer Experience measurement with automatic complaint handling and management alerts.

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