As the downward pricing trend of term life insurance continues, questions persist as to the reason behind the drop.

It is clear that several factors influence price: increased efficiency of a company, different underwriting rules, increases in investments and competition. At the end of the day, however, most industry observers agree that increased life expectancies reflected through mortality tables is more likely driving the trend.

Cost of Term Life Insurance Products Hasn't Reached Bottom; Many Factors Behind Drop
Source: Biz Journals