Just as the expectations of todays Web site visitors have grown increasingly sophisticated, so have the techniques of Web designers and usability professionals. Join The Northeast Ohio Usability Professionals Association (NEOUPA) on Thursday, November 17th for a panel discussion on how to best use Web design to improve customer experience and overall site performance. NEOUPA has assembled a seasoned panel of experts to address the latest user-centered design techniques, best practices, and emerging new media technologies.

Redesigners verses realigners: The difference between good and great”Transitioning from print to Web: Designing for users”Web design techniques and best practices: Site search, page graphics and flash”Harnessing the power of interactive multimedia: Strategies to improve communication & the user experience”The future of Web design, whats next? Meeting Time: 6:30 pm 8:30 pm.$20 for non-members $15 for NEOUPA members $10 for students Location: Progressive Insurance, 6300 Wilson Mills Road, Mayfield Village, OhioRegister today at www.

EOUPA.orgFeatured panelists include:Craig MinchCraig Minch is a Cleveland native and 6-year interactive design veteran. He is Creative Director at Digital Day Creative Group, an interactive design and marketing firm located in Northeast Ohio. Craig is known for producing clean, easy-to-use, and search engine friendly designs, interfaces and commerce systems. His work has been recognized by the American Institute of Graphic Artists (AIGA), Flash Forward, the Webby Awards, Graphic Design USA , Print Magazine and the Web Marketing Association.

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