‘Finding The Next Starbucks’: A must-read


‘Finding The Next Starbucks’: A must-read

Filed under: Starbucks (SBUX), Define investing, BooksIt is refreshing to any reader when the author of a book has walked the walk and talked the talk. Well, this is the case with Michael Moe's new book Finding the Next Starbucks. Michael Moe was among the very first analysts to discover the growth and magic of Starbucks Corporation (NASDAQ: SBUX). Mike was a young analyst visiting companies up in Seattle, and after a long week, his last meeting was with the fledgling, up start company named after a Moby Dick character. Mike nearly canceled the meeting to catch an earlier plane home. The readers of Mike's new book should be grateful he did not. Mike was involved with Starbucks when it had a market value of barely $200 million: ...

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