First Financial Design, Inc. has launched a new online trading service that allows customers to be personally involved in their stock market transactions without compromising on quality or safety.The service offers online trading for as low as $9.95 per trade. A unique aspect of the new service is the way it provides individual investors with access to a wealth of information and tools usually available only to professional traders and market makers. Clients can also opt for First Financial’s personalized execution of their trades.

Financial’s online trading software provides individual investors with access to sophisticated risk management and program trading tools, including a unique “Trailing Stop” feature, which works like an intelligent and dynamic Stop Loss order.”Say you buy a stock at $25 and want to limit your risk to a 50-cent loss,” explains McCulley. “Instead of placing a Stop Order at $24.50, you can place a Trailing Stop of 50 cents.

On the other hand, if your stock rallies to $30, your Trailing Stop automatically gets reset to $29.50. If the stock starts to fall from the $30 level, the market order to sell is sent automatically when the price reaches $29.50. So, your gain is maintained even if you are not at your computer!”The new online trading service supplements a wide array of services under the First Financial umbrella. With over $50 million under management, First Financial specializes in retirement, tax and estate planning.

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