LOS ANGELES, CA (ContentDesk) September 17, 2005 - The cost of SEO, at least when it comes to highly competitive keyword phrases, is prohibitive for all but those with deep pockets.”Matt Hocken, of Interactive Marketing, Inc., estimates that one can expect to pay upwards of $50,000 - $100,000 a year to secure top ten Google placement for a highly competitive keyword phrase like ‘life insurance‘ or ‘debt consolidation’ and that’s obviously out of the question for the small to medium sized business,” Ron Scott, Fast Track SEOP’s senior publicist reports.

A Houston publicist recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being routinely conducted by webmasters, SEOs, and website owners checking the current status of their websites, she’s now wondering if she’ll ever recoup the expense,” Scott says.So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.

A properly optimized and distributed press release will typically generate 50,000 - 100,000 actual reads the first week it goes on line,” says Scott.According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.”Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more.

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