Plinex, Inc. announces the launch of Life4Mom.com, which has designed a whole life insurance policy and Internet site, in direct response to the life insurance needs of the budget conscious mom. Its only product is whole life insurance that provides for savings of up to 40% over traditional whole life premiums. Whole life insurance provides for cash value buildup, not normally found in Term Insurance. It is currently available in eight states CT, IL, KS, MS, NC, NJ, OH and PA. The company expects to expand nationally over the upcoming months.

Mom-Friendly and privacy assured. It contains sections — What to Expect from Life4Mom; Helpful Advice in Using Life4Mom; and a Site Tour. The site is not a multiple quote or underwriter site. Life4Mom spent years in design of a whole life product and its site that now allows this product to be marketed and delivered efficiently through the Internet.

American Company for Life and Health Insurance is currently the only underwriter for the insurance product. The policy is only available through the Internet and premiums are paid by using a major credit card. The pricing savings afforded by these decisions mean that the product will not be available to or appropriate for everyone. For those for whom the product and method of sale are appropriate, however, the cost savings have been passed through in reduced annual premiums. Jeffrey A.