Gray, these include companies that target broad consumer segments by bidding on keywords such as “refinance”, “life insurance“, “credit counseling” or “home loan.” For example, the keyword “credit counseling” is $15.00 or more per click for the top listings on Overture. At an estimated 10-to-1 click-to-lead conversion, a lead could average $150.00 or more.

Pay-per-call television advertising also delivers a high volume of leads; REVShare’s top five clients generated over 371,433 leads in 2003. As television’s largest broker of performance-based advertising, REVShare (www.REVShare.tv) brokers guaranteed media on over 600 stations, the majority belonging to networks such as ABC, NBC, CBS, and FOX.

Pages: 1 2