Malakar and Stern stir up a ratings tornado


Malakar and Stern stir up a ratings tornado

Filed under: Television, General Electric (GE), Sirius Satellite Radio (SIRI), News Corp'B' (NWS)Sanjay Malakar and Howard Stern are smack dab in the middle of a high-stakes battle for America's attention. According to The New York Times , the battle pits Sirius Satellite Radio, Inc. (NASDAQ: SIRI), as led by Howard Stern, and VoteForTheWorst.com -- along with Stern's silent partners: all the other networks -- against American Idol's corporate sponsors, News Corp.'s (NYSE: NWS) Fox Network and Idol-rights owner, CKX Inc. (NASDAQ: CKXE).Stern's stated goal is to destroy Idol's popularity by encouraging people to vote for Malakar, whose unique hair styles and ability to bring 12-year-old girls to tears have contributed to his survival on the show despite weak vocal skills. If Malakar wins, acerbic judge, Simon Cowell, has ...

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