Filed under: Products and services, Competitive strategy, Starbucks (SBUX), Marketing and advertisingThe Observer posted a column yesterday about the death of the album and the rise in digital sales this year. Of note in the piece (which I quite like) is the statement that Paul McCartney wants his newest CD Memory Almost Full to be "a desirable object" when it is released in June at your local Starbucks (NASDAQ:SBUX).The release of that album on June 5th is marketing genius, at least in my opinion. The week it is released will mark the 40th anniversary of The Beatles Sgt. Pepper's Lonely Heart Club Band. McCartney, obviously, would want to use that date to release his newest album, but think about the name of it as well. Memory Almost Full ...