Toronto, Ontario (ContentDesk) March 11, 2006 — Wilma Bailey of Toronto wanted to get back in shape but, like many working mothers, found the time juggling act a challenge. “I’m a working mother, so I’m very busy. I have 2 boys, 11 and 9, and I work full time and have a husband that works crazy hours, but fitness is something that I knew I had to do for myself, ” said Bailey.
I wanted to slim down, increase my energy level and just feel better again.” So she joined the local “WOW for Women” club near her home where she gets an intense workout on their hydraulic circuit system where she is prompted to push harder by a computerized coach called MyTrak. Boomers Are Shifting the Health Club DemographicsThe typical health club demographic is shifting. It’s no longer the “fit” segment of twenty or thirty-something’slooking for more and more complicated exercise machines to gain an edge in body building or sports performance.
The overweight and out-of-shape are being urged to exercise by their employers to put a lid on exploding health care costs which has been rising at 19% per year. The principal target consists of boomers, that ultra large age band of the 41-59 year-olds which represent 78 million Americans and another 10 million Canadians. However, getting this group to exercise regularly and at an appropriate level of exertion to derive benefit has been a challenge to both employers and health insurers alike.
Responses to 'New Exercise Technology May Help Solve Looming Health Care Crisis'