Patti Caldwell, a 25-year fitness industry veteran and owner of WOW for Women in Toronto, installed MyTrak to keep her members motivated to workout in their optimal fitness zone. MyTrak is a computerized system in her club that automatically monitors and records every exercise movement by the member and also communicates back, real-time, how hard they have to push themselves to achieve their session’s goals. “I wanted to create the distinction that I cater to the less fit crowd, but I can also cater to marathon runners and serious fitness people”.
Caldwell, “MyTrak provides personalized training . That is, it personalizes all you can do and it compares it to all your other workouts.” She is a firm believer in intense workouts for women to achieve the level of health, wellness, and appearance they seek. “If they have something to work toward that’s concrete, they’ll work harder to get there.”Major Employers Jumping on BoardToday in the United States, over 65% of adults are overweight or obese. Heart disease remains the leading cause of death.
These conditions reflect the fact that 57% of Americans do not meet recommended guidelines for moderate physical activity. Exercise has been proven to be an effective preventative against many diseases and conditions ranging from heart disease, stroke, type 2 diabetes, colon cancer, breast cancer, prostate cancer, hypertension, metabolic syndrome, and stroke. It also mitigates mental afflictions such as Alzheimer’s, dementia, depression, and even anxiety.
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