Mom.com. The woman spent a total of 36 minutes on-line in qualifying for a quote and completing the entire life insurance application at the site www.life4mom.com. She received her policy December 16. The $42,000 in savings for the 39-year-old woman is projected over the life of the premium payments for the $100,000 face value policy. It has been calculated using an on-line quote of $1,423 annual premium from another national insurance underwriter* versus the $720 annual premium from North American. The woman further put it on a recurring monthly payment program with her Visa credit card.

No agent will call and it can be done 24/7, at hours convenient to the applicant, not the agent. The Life4Mom life insurance policies are only available through the Internet with coverage amounts starting at $100,000 and climbing up to $3,000,000. The whole life policy has guaranteed cash values, currently calculated using 5.5% interest, the earnings on which are tax deferred.

Pricing and availability were the reasons. Life4Mom addressed those issues and now with the first policy issued and customer satisfied, we can continue to get the message out to more and more moms.”Garth Garlock, Senior Vice President, North American, stated, “We came to the same conclusion as Plinex, Inc., that women have been underserved in the permanent life insurance area, mainly because until the Internet, you could not price and deliver an affordable whole life product in the $100,000 to $300,000 face value range.”About Plinex, Inc.

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