It is important to understand that just because a dealer is making a profit, there are still products and services they offer that are of value to you. Some examples would include: Extended Warranties, Credit Life insurance & Disability insurance, Gap Insurance, Alarm Systems and other aftermarket products. Be sure to choose the ones that are right for you, but make sure you know how much you are paying for each, and don’t pay too much. The idea behind the “4 square” is to help the dealer satisfy you in one area, while maintaining profits in the other.

The idea of the “4 square” is to get you to focus on only one area of the sale and not look at all four. You must make sure you know what is happening on all four corners of your car deal. Here are the 4 things that make up a car deal.

Tax, title and fees)The hard truth is that you will always be at a disadvantage when shopping at a car dealership. You are a part time buyer, and the sales professional is a full time sales associate. If he is a professional, he is likely to win at any “game playing” you get involved in. Arm yourself with as much information as possible before going shopping. This should help to even out the odds a bit. The first thing you have to understand is what the dealer is trying to accomplish, and why. Games starts even before you visit the dealer, either on-line or in person.

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