Filed under: Good news, Consumer experience, Competitive strategy, India, Brazil, Unilever ADR (UL)Consumer products company Unilever (NYSE: UL) is embarking on a strong shift in focus and marketing in an attempt not to lose more ground to its main rival, Proctor & Gamble (NYSE: PG). Under CEO Patrick Cescau, Unilever is expanding forcefully into developing markets in India, Brazil, South Africa, and Vietnam, and doing so at the expense of its traditional markets in America and Europe, where sales grew 1% in 4Q 2006. He has cut the European workforce by 11%, and management by 30%, while bringing in more brand managers from the developing world. Unilever has done away with dozens of brands that were static in mature markets and inapplicable in developing markets.Profit margins have only ...