Warner Music Group: free music for the masses


Warner Music Group: free music for the masses

Filed under: Industry, Consumer experience, Competitive strategy, Apple Inc (AAPL)Warner Music Group (NYSE: WMG) will offer its music catalog online, for free listening. A start-up, Lala.com, wil be the portal through which consumers access the songs. Customers who want to download the music will pay $6.50 to $13.50 per album. The new offer is very different from the approach being taken by most of the industry, lead by Apple (NASD:AAPL), which only allows customers to have access to entire songs for a fee. The new service will work with the iPod.Lala is paying music companies money for each album, whether its is purchased or not, so the company says that it will lose money for some time. Pricing for albums will be based on several factors including overall ...

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