Why NBC is rooting for the Rangers in NHL playoffs


Why NBC is rooting for the Rangers in NHL playoffs

Filed under: Products and services, Consumer experience, Television, General Electric (GE), Marketing and advertising, Business of sportsGeneral Electric Co.'s (NYSE: GE) NBC is thanking its lucky stars that the New York Rangers are in the National Hockey League playoffs as of the month of May dawns. Otherwise, its ratings would probably be as pathetic as national numbers usually garnered by rodeo, lacrosse or the network's Thanksgiving Day tape dog show. NBC yesterday saw a 44 percent surge in large-market Nielsen ratings for the double-overtime New York Rangers-Buffalo Sabres playoff game, won by the Rangers 2-1. NBC drew viewers in 1.3 percent of homes in the 56 largest U.S. media markets, which encompasses about two-thirds of the 111.4 million U.S. households with televisions. The game lasted more than four ...

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